Hosting a product event can feel a little daunting at first. You might be thinking, What if no one comes? What do I say? What if I get nervous? These thoughts are completely normal, especially when you are just getting started.
The good news is you don’t have to figure it all out on your own. Our In-Person Events Boards Collection is packed with ready-to-use resources like invitations, scripts, graphics and more to help make the planning simple.
Events don’t need to be big or formal to be effective. In fact, the most powerful ones are often small, relaxed and personal. Whether you're catching up in your living room or jumping on Zoom, your goal is simply to connect and create curiosity in a genuine way.
Here is how to make it feel easy, doable and even fun.
Start With Why
Before you plan anything, take a moment to think about why you want to host a product event. Is it to introduce people to the products for the first time? Is it to build confidence sharing your story? Or maybe you want to create a space where people can ask questions without pressure.
Knowing your reason helps guide everything else. It also helps you stay calm and grounded when the nerves kick in.
If you are not sure how to tell your story or where to begin, Storytelling 101 is a great place to start. The most powerful stories are honest, simple and real.
Keep It Casual and Personal
You do not need a big venue, a slideshow or professional catering. Most successful events are casual catch-ups. Think, a few people in your living room, a walk-and-talk with smoothies, or a short Zoom after dinner.
Ideas to try:
- Invite 3 to 5 friends for a wellness night with snacks
- Host a 20-minute online info session
- Team up with another Partner to co-host
You can keep it theme-based too. Focus on everyday topics like energy, immunity, family nutrition or winter wellness. The simpler the better.
Share, Don’t Sell
This is not about giving a presentation. It is about sharing why you love what you do and how Juice Plus fits into your life. Talk about your experience with the business, the community you have found, or what made you say yes.
Keep the focus on lifestyle and let curiosity lead the way. If someone asks for more info, you can guide them to official resources or set up a time to chat later.
To help you build trust while staying true to yourself, Seeding vs Selling offers helpful tips.
Use Your Resources
You do not need to know everything. It is completely okay to lean on the tools and support available to you.
You can:
- Share official videos from head office, like Discover the Power of Juice Plus to introduce the product range in a simple, engaging way
- Use Why a Four Month Supply to explain why consistency matters and how the products are designed to support long-term results
- Talk about why you started your business and what it has done for your lifestyle
- Use resources like the Debunking Juice Plus Myths to help answer common questions
Show How Simple the Products are to Use
When people see how easy the products are to use, it helps them picture how they could fit into their own lives. You do not need to overcomplicate it, just show how you use them.
You can explain or demo how you enjoy:
- Capsules, taken daily with water as part of your routine
- Chewables, easy to take on the go and perfect for the whole family - View Chewables recipes
- Complete, blended into smoothies, bowls or simply shaken with water - View Complete recipes
- Perform, mixed with water or plant milk, great before or after workouts - View Perform recipes
- Cacao, stirred into warm water, added to baking or rolled into bliss balls - View Cacao recipes
-
Luminate, simply rip, tip and sip with hot or cold water - View Luminate recipes
You do not need to make a full recipe during the event. Just having something prepared to taste or showing how you use them in your day can go a long way.
End With a Simple Next Step
Give your guests a friendly and easy next step. This could be:
- Following you on social media for tips and inspiration
- Trying a healthy habits tracker or mini challenge
- Booking a one-on-one chat to ask questions or learn more
Avoid sending people to unofficial product groups or sharing second-hand info. It is always best that product information comes directly from head office resources.
For guidance on how to stay in touch without it feeling awkward, Mastering Customer Care is a great resource.
You Do Not Need to Be Perfect
If you are feeling unsure, know that every Partner has started somewhere. Nerves are normal. You do not need to know it all or have everything run perfectly. What matters most is that you show up with warmth and honesty.
If you are still building your confidence, What I Wish I Knew When I Started is packed with honest insights from other Partners who have been exactly where you are.
Whether your event has two people or ten, happens in your lounge room or online, you are planting seeds that can grow your business in a meaningful way. Keep it real, keep it simple and trust that connection is what makes it work.
For more support in finding your voice and building trust online, explore Build a Personal Brand That Feels Like You.
You've got this!
